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Marketing Services

“We are in the Kitty Hawk era of electronic commerce”
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Merchant Accounts
Compass Web will help you with establishing a Merchants Account that will accept Visa, MasterCard, Discover and American Express.  E-Commerce Exchange accepts 99% of all internet applications and offers you a virtual terminal for you to process payments in your 'Brick and Mortal' storefront.
If you already have your Merchant Account established, we can use your current account number and password for your new website.
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Search Engine Submissions

We optimize your site to for the search engines.  To make your site "readable" by the search engine spiders or web crawlers, we will make sure that your page titles, keywords, ALT tags and Web site descriptions are entered into each search engine submission form and are placed within your meta tags for each of your pages.
Meta tags represent the most common way search engines find and rank sites, and without the proper meta tags, your site will be virtually invisible to search engine keyword queries.

Not all search engines will accept the information for every site submitted to it. Some of the search engines are specific to certain categories or may be regional in nature.
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Web Marketing Algorithm

Definition:  In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results. A search engine algorithm is made up of many individual criteria set by a specific search engine used to rank individual pages of a web site.  These constantly changing algorithms are studied and followed by our Marketing department.
There are many criteria such as:
title
meta description
meta keywords
image alt tags
body text
inbound link text
domain name
heading tags
filename
phrases in bold or italics
what other sites are linking to that page
the importance of linking sites rated by the search engine.
Focusing specific key phrases within the criteria rated by the search engine will increase the likelihood of ranking well for the search engine's algorithm.

Meta Tags Target Your Pages

Meta tags offer powerful techniques for getting your Web site the attention it deserves. Not only do they store information about your pages in the HTML, they can also control things like when a page is refreshed and where it will appear in search engines. So many Web technologies are being introduced that it's nearly impossible to keep up with them. But at least one cornerstone Web technology has largely been neglected lately: meta tags. Only a meager 20 percent of Web pages use them. Meta tags can improve your search engine ranking and control the indexing of your Web site--and this is only the beginning. In fact, if you use meta tags correctly they will put you in the driver's seat when it comes to how, when, and why your Web pages are viewed. Search engine ratings help bring in customers and revenues. To get the best ratings, use meta tags--it's that simple.
There's more to META Tags than simply inserting them in your Web pages.

Statistical Reports
Statistical reports are logged in your home directory at the end of each month.


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Compass Web Designs
offers a competitive, affordable web site design while working with you to achieve a vibrant, interesting web presence.
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Compass Web Designs
Works closely with you to establish all the details of setting up a web site including application development, editing services  web page design, layout, maintenance, search engineer optimization and submittals.
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All businesses should have some kind of Internet presence, if only to help the occasional Web searcher find the phone number to a nearby brick-and-mortar store.
An effective Web site not only needs to be attractive, it has to be easy for visitors to find and use. It has to create interest in a company's products or services. Ideally, it will make visitors want to buy, or at least call a company for more information.
 


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